September 23, 2009

CTV’s Veteran Series LAW & ORDER: SVU Arrests Newcomer

- 1.44 Million Viewers watch the LAW & ORDER:SVU season premiere at 10 p.m. -
- SO YOU THINK YOU CAN DANCE CANADA wins night with key female 18-34 demo -
- THE MENTALIST sweeps key female demos at 9 p.m. -

Toronto, ON (September 23, 2009) – Last night’s LAW & ORDER: SVU season premiere handcuffed the premiere of THE GOOD WIFE (Global/CBS, 1.39 million) winning its timeslot nationally in all key demos, as 1.44 million viewers tuned in to watch the episode on CTV at 10 p.m.

Notably, the LAW & ORDER: SVU premiere won with key female demos:

Sept. 22 Female Demos	(F18-34)	(F18-49)	(F25-54)
LAW & ORDER: SVU (10-11 p.m.) CTV	158,000	384,000	394,000
THE GOOD WIFE (10-11p.m.) GLOBAL/CBS	110,000	287,000	351,000

Additional CTV Ratings HIGHLIGHTS (September 22, 2009)

Kicking off the night at 8 p.m., the homegrown hit SO YOU THINK YOU CAN DANCE CANADA retained an impressive 88% of its previous week’s audience with 1.3 million viewers and won the night with the key female 18-34 demo, delivering 7% more viewers in the demo than the premiere of NCIS (GLOBAL).
The LAW & ORDER: SVU premiere won key demos nationally against THE GOOD WIFE by 58% (A18-34), 52% (A18-49) and 39% (A25-54)
LAW & ORDER: SVU also won the key demos A18-34 and A18-49 in all markets, including Toronto, Calgary, and Vancouver
Last night’s premiere of THE MENTALIST, in a one time only Tuesday at 9 p.m. timeslot, delivered 1.42 million total viewers, four times higher than last year’s season premiere*. In addition, THE MENTALIST bested the premiere of NCIS L.A. amongst female demos F18-34, F18-49 and F25-54.

The all-new must-see programming continues on CTV tonight with the season premieres of CRIMINAL MINDS at 9 p.m. ET and CSI: NEW YORK at 10 p.m. ET. The new series EASTWICK starring Canadian Paul Gross premieres at 10 p.m. ET on /A\.

CTV, Canada’s Olympic Network, is also Canada's largest private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV is Canada’s most-watched television network. CTV Inc. also owns radio stations across the country and owns or has interests in leading national specialty channels, featuring news, sports, factual, arts, entertainment, music, youth and fashion programming. CTV Inc. is owned by Bell Media Inc., Canada’s premier multi-media company, which also owns Canada’s national newspaper, The Globe and Mail. CTV is the official broadcaster of the Vancouver 2010 Olympic and Paralympic Winter Games and London 2012 Games of the Olympiad. More information about CTV may be found on the company website at www.ctv.ca.

- CTV -

Source: BBM Canada, preliminary data
*Last year’s premiere audience based on BBM Nielsen Media Research Mark II meters, Sept. 22, 08, /A\ Total.

For more information, contact:
Jim Quan, CTV Inc., 416.384.5311 or jim.quan@ctv.ca

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