February 7, 2012
THE VOICE Roars to Win the Night with 1.9 Million Viewers on CTV
– Second episode of THE VOICE is up 20% over last season’s average –
– Four-day sampling of SMASH series premiere ends with 1.4 million viewers on CTV –
To Tweet this Release: http://bit.ly/xxh3PO
Toronto, ON (February 7, 2012) – With momentum from its record-breaking, post-SUPER BOWL premiere, THE VOICE hit all the right notes Monday night on CTV, winning the night with 1.9 million viewers for its second episode of the season. THE VOICE was also the #1 program in all key demos, growing its audience in its second hour and peaking with 2.5 million viewers. After two episodes, THE VOICE is now trending 30% higher than last season’s average, with last night’s episode ranking as the most-watched, regularly scheduled episode to date for the series.
THE VOICE held a 38% advantage over the next closest program of the night (HOUSE) among younger viewers aged 18-34, and was the #1 (non-sports) program of the night in Toronto and Vancouver in the demo with notable ratings of 7.3 and 6.7 respectively.
Following a mass digital sampling this past weekend of the premiere episode, SMASH opened to 1.4 million viewers in its television debut Monday on CTV. Available in 5.7 million homes via set-top VOD, on the CTV iPad App and on CTV Mobile, the advance screening also registered an incredible 250,000 views online at CTV.ca by late Sunday night. In its television debut, SMASH performed particularily well with younger viewers and females, winning its 10 p.m. timeslot with A18-34 and F18-34. The series premiere is once again available online at SMASH.CTV.ca, and makes its specialty channel debut this Friday, Feb. 10 at 9 p.m. ET on Bravo!
** Media Note ** Download photos from SMASH and THE VOICE at bellmediapr.ca.
The blind auditions continue on next week’s episode of THE VOICE airing Monday, Feb. 13 at 8 p.m. ET on CTV. Carson Daly hosts as coaches Christina Aguilera, Adam Levine, Cee Lo Green and Blake Shelton continue building their teams. Sundays and Mondays episodes are now available on the CTV Video Player at CTV.ca, on the CTV iPad App, and on CTV Mobile, currently available on smartphones, superphones and tablets with Bell Mobile TV.
In next week’s new episode of SMASH entitled “Callbacks” (Monday, Feb. 13 at 10 p.m. ET on CTV), Ivy (Megan Hilty) and Karen (Katharine McPhee) jump through hoops for the brilliant, but temperamental, director Derek Wells (Jack Davenport) as they pursue the role of a lifetime. Meanwhile, Julia (Debra Messing) and her husband Frank (Brian D’Arcy James) are frustrated by the red tape of an international adoption process, and Eileen (Anjelica Huston) fights to finance her new musical in the midst of an acrimonious divorce.
SOCIAL MEDIA LINKS:
Katharine McPhee – @katharinemcphee
Megan Hilty – @meganhilty
Raza Jaffrey – @RazaJaffrey
Brian d'Arcy James – @briandarcyjames
CTV, Canada’s Olympic Network, is also Canada’s largest private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV is Canada’s most-watched television network and lead broadcaster of the London 2012 Olympic Games. CTV is a division of Bell Media, Canada’s premier multimedia company with leading assets in television, radio and digital. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. More information about CTV can be found on the network’s website at ctv.ca.
- CTV -
Source: BBM Canada
For more information, please contact:
Matthew Almeida, CTV and CTV Two, 416.384.2629 or email@example.com
Allie Page, CTV and CTV Two, 416.384.4596 or firstname.lastname@example.org
> Print friendly version