December 24, 2012

CTV Toronto’s 2012 Toy Mountain Campaign Complete: Huge Success, Beats Target

– Torontonians step-up to challenge, donating nearly 155,000 toys –

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Toronto (December 24, 2012) – CTV Toronto’s 17th Annual Toy Mountain campaign in support of The Salvation Army has now officially wrapped with Tom Brown and his honourary elves announcing they have collected nearly 155,000 toys, exceeding the campaign’s ambitious goal of 150,000.

"This year we are very thankful to all the long-time supporters and partners of the CTV Toy Mountain Campaign," said Major John Murray of The Salvation Army. “The spirit of giving was evident and because of the generosity of Torontonians we can now guarantee that every child who registered for a toy through our campaign will have a smile on Christmas morning."

“I’d like to thank everyone who donated to the campaign – especially this year,” said Paul Rogers, Senior Vice-President, CTV Toronto. “This campaign is a major priority for us, and we can’t help but feel that Torontonians have really stepped up to save Christmas for thousands of children following a shortage caused by theft.”

Toy Mountain and CTV Toronto would like to thank Toronto Area Ford Dealers, McDonald’s Restaurants, Best Buy, participating GTA shopping centres, Longo’s, Boston Pizza, and Uncle Neil and Friends for their generous support of the 16th Annual Toy Mountain campaign.

About the Salvation Army
The Salvation Army is an international faith-based organization that began its work in Canada in 1882 and has grown to become the largest non-governmental direct provider of social services in the country. The Salvation Army gives hope and support to vulnerable people today and every day in 400 communities across Canada and more than 120 countries around the world. The Salvation Army offers practical assistance for children and families, often tending to the basic necessities of life, providing shelter for homeless people and rehabilitation for people who have lost control of their lives to an addiction. When you give to The Salvation Army, you are investing in the future of marginalized and overlooked people in your community.

About CTV Toronto
CTV Toronto is CTV’s flagship station and winner of the 2010 Edward R. Murrow Award for Overall Excellence by the Radio-Television Digital News Association. CTV Toronto’s local supper hour news program CTV NEWS AT SIX joins CTV NEWS AT NOON and CTV NEWS AT 11:30 as the #1 choice for news in the Greater Toronto Area. CTV Toronto is a division of Bell Media, Canada’s premier multimedia company with leading assets in television, radio and digital. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. More information about CTV Toronto can be found on the network’s website at www.toronto.ctv.ca

- CTV -

For more information, please contact:
Patricia Garcia, Bell Media, 416.384.2645 or patricia.garcia@bellmedia.ca
Renee Dupuis, Bell Media, 416.384.3154 or renee.dupuis@bellmedia.ca

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