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Claws Come Out When New Series HELLCATS Tumbles Onto /A\, Sept. 8 and MuchMusic, Sept. 10
(August 31, 2010)
– Choreographed by SO YOU THINK YOU CAN DANCE CANADA’s Paul Becker and featuring Season 1 finalist Allie Bertram –
Toronto, ON (August 31, 2010) – Hell hath no fury like a cheerleader scorned. Viewers get fired up as /A\ and MuchMusic bring the heat with the feisty new Vancouver-filmed series HELLCATS. The new hour-long drama premieres Wednesday, September 8 at 9 p.m. ET on /A\ and Friday, September 10 at 8 p.m. ET on MuchMusic. A cheeky look into the cut-throat world of competitive college cheerleading, HELLCATS stars HIGH SCHOOL MUSICAL’s Ashley Tisdale as cheerleader captain Savannah Monroe and BANDSLAM’s Alyson Michalka. With choreography by SO YOU THINK YOU CAN DANCE CANADA choreographer and guest judge Paul Becker and featuring Season 1 Top 2 finalist Allie Bertram, HELLCATS is sure to get viewers moving. New episodes of HELLCATS are available on demand following their television broadcast on the CTV Video Player at CTV.ca and on muchmusic.com.
HELLCATS joins /A\’s new Wednesday night fall line-up, which begins with the 15th cycle of AMERICA’S NEXT TOP MODEL at 8 p.m. ET on Sept. 8. The new series also joins MuchMusic’s new Friday night line-up, leading into the second season of VAMPIRE DIARIES at 9 p.m. ET on Sept. 10.
** Media Note **– Download photos from HELLCATS at www.ctvmedia.ca and muchmedia.ca.
HELLCATS follows Marti Perkins who finds herself competing for a spot on Lancer University’s cheer squad to rectify her financial setback after her scholarship comes to a screeching halt. Marti is soon going toe-to-toe with the competitive, peppy, and fierce cheer captain Savannah Moore. The squad must work together despite the drama to win the national title and be atop of cheerleading supremacy, and Marti has to give it all she has to make her dreams come true.
Based on the book Cheer! Inside the Secret World of College Cheerleaders by Kate Torgovnick and produced by Emmy® Award winner Kevin Murphy (DESPERATE HOUSEWIVES) and actor Tom Welling (SMALLVILLE). HELLCATS is punchy and upbeat with a soundtrack worth cheering for.
In the series premiere “A World Full of Strangers,” resourceful and spirited Marti Perkins (Alyson Michalka) is forced to apply for the Hellcats cheer squad at Memphis' Lancer University to secure a scholarship and keep her place in school. Marti is shocked to see rival Savannah Monroe (Ashley Tisdale) is the Hellcat captain and holds the key to her fate.
About /A\
Fresh and dynamic, /A\ is Canada’s third-ranked private network, home to established Top 20 hits, critical favourites and big-buzz new series. /A\ delivers Canadian television’s fastest-growing audience in Atlantic Canada, Ontario and British Columbia as well as in Alberta on ACCESS in certain primetime hours. /A\ spotlights day-to-day life in local communities in Victoria/Vancouver, Barrie/Toronto, Ottawa and London through its award-winning /A\ News programming. /A\ is owned by CTV Limited, a division of CTVglobemedia, Canada’s premier multi-media company. More information about /A\ may be found at www.atv.ca.
About MuchMusic
As the No. 1 Canadian brand for young adults, MuchMusic is an integral part of today’s pop-culture landscape. Live performances and interviews with the best Canadian and international artists, and celebrity guests put fans in the centre of the action making MuchMusic’s acclaimed street level Toronto headquarters Canada’s epicentre of celebrity. A multi-platform Canadian icon, muchmusic.com is a favourite destination for youth delivering music videos, user-generated content site and more. MuchMusic spotlights homegrown talent through original productions and nurtures the Canadian music video production industry through its annual, multi-million dollar contribution to MuchFACT. MuchMusic is available in 8.2 million households across Canada via cable, satellite, and mobile. For more information, go to muchmusic.com. MuchMusic is a division of CTV Limited.
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For more information,
Ashley Applebaum, Much MTV Group, 416 384 4228, ashley.applebaum@ctv.ca
Amy Doary, Much MTV Group, 416 384 2593, amy.doary@ctv.ca
Amanda Rinaldo, CTV Inc., 416.384.5325 or amanda.rinaldo@ctv.ca
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