March 9, 2010

MuchMusic Premieres Young Artists for Haiti’s New Video Wavin’ Flag this Thursday, March 11 at Midnight

– More than 50 Canadian superstars join voices to continue Canada’s support for Haiti –

– Upon release, Wavin’ Flag is available for purchase wherever digital music is sold with all proceeds benefiting the victims of the Haiti earthquake –

Toronto, ON (March 9, 2010) – MuchMusic brings Canadians a truly special video from Young Artists For Haiti this Thursday at midnight. Last month, singer/songwriter K’Naan gathered with more than 50 friends from Canada’s music community to record a new rendition of his beautifully poignant single, Wavin’ Flag. The powerful, four-minute video for this incredible single premieres on MuchMusic and muchmusic.com this Thursday, March 11 at midnight ET (Friday, March 12 at 12:01 a.m. ET).

“As a proud supporter of the Canadian music industry, MuchMusic is thrilled to showcase K’Naan’s Wavin’ Flag music video for our fans the moment it’s available,” said Brad Schwartz, Senior Vice-President and General Manager, Much MTV Group, CTV Inc. “The message of the song is universal. The collaboration by all these young artists from our musical community shows the true generosity and solidarity of the Canadian spirit.”

Upon release, the song is available for purchase wherever digital music is sold. All proceeds from the sale of the single go to Free The Children, War Child Canada, and World Vision Canada in support of their on-the-ground efforts in Haiti.

About MuchMusic
As the No. 1 Canadian brand for teens and young adults, MuchMusic is an integral part of today’s pop-culture landscape. Live performances and interviews with the best Canadian and international artists, and celebrity guests put fans in the centre of the action making MuchMusic’s acclaimed street level Toronto headquarters Canada’s epicentre of celebrity. A multi-platform Canadian icon, muchmusic.com is a favourite destination for youth delivering music videos, user-generated content site and more. MuchMusic spotlights homegrown talent through original productions and nurtures the Canadian music video production industry through its annual, multi-million dollar contribution to MuchFACT. MuchMusic is available in 8.2 million households across Canada via cable, satellite, and mobile. For more information, go to muchmusic.com. MuchMusic is a division of CTV Limited.

– 30 –

For more information:

Amy Doary, Much MTV Group, 416 384 2593, amy.doary@ctv.ca

Ashley Applebaum, Much MTV Group, 416 384 4228, ashley.applebaum@ctv.ca

> Print friendly version