August 25, 2011

Holla for the Best in the Music Biz With THE 2011 MTV VIDEO MUSIC AWARDS Sunday, Aug. 28 at 9 p.m. ET on MuchMusic

– Black carpet pre-show hosted by Selena Gomez at 8 p.m. ET –
– NEW.MUSIC.LIVE. host Lauren Toyota hosts live interstitials from Much studio –
– Fans can socialize with the VMAs through MuchMusic’s co-viewing App, Much Closer –
– Performances by Adele, Beyoncé, Bruno Mars, Chris Brown, and show-opener Lady Gaga –
– Special tribute to Amy Winehouse features Tony Bennett –
– Presenters include Canadian hip hop phenom Drake, Kim Kardashian, Joe Jonas, Nicki Minaj, Taylor Lautner and more! –

To Tweet This Release: http://bit.ly/nSAMD7

Toronto, ON (August 25, 2011) – The MTV VIDEO MUSIC AWARDS are known for their headline-making performances, appearances and antics. With this year’s juggernaut line-up, it might be the most memorable yet! Viewers can tune into the 2011 MTV VIDEO MUSIC AWARDS (#VMAs) airing live from LA’s Nokia Theatre, this Sunday, August 28 at 9 p.m. ET, exclusively on MuchMusic. Pop sensation Selena Gomez kicks things off as the co-host of the 2011 VMA BLACK CARPET PRE-SHOW at 8 p.m. ET, featuring exclusive interviews, breaking news and a special performance from pop group Cobra Starship.

** Media Note ** Download photography of VMAs performers and presenters at muchmedia.ca

Back on home turf, NEW.MUSIC.LIVE. host Lauren Toyota offers fans a Canadian perspective on all things VMAs with live reports and commentary throughout the broadcast, live from Much HQ. Viewers who want to be part of the action can tweet #VMA to @MuchMusic and have their say in real-time on everything happening at this year’s show.

Seeing it all in person is Alexandra Froggett from Burlington, ON who is getting an unforgettable VMA experience, courtesy of Virgin Mobile, to hang out with Much’s Liz Trinnear at the VMAs. Liz and Alexandra are hitting the VMA scene in L.A., mingling with the finest celebrities backstage at the hottest party of the summer, conducting interviews for muchmusic.com, and providing coverage via tweets, pictures and video.

Fans can get all the inside scoop from the show on MuchMusic’s co-viewing mobile app Much Closer, available for BlackBerry® smartphones and the BlackBerry® PlayBook™ tablet. Fans can follow live discussion of MuchMusic VJs, nominees, performers and everyone else who is talking about the awards. It’s the best way to watch the MTV VMAs, with all social chatter in one place. The best comment of the night wins a BlackBerry® PlayBook™ tablet! Download the Much Closer app from BlackBerry App World (www.blackberry.com/appworld) or get more information at muchmusic.com/closer.*

The 2011 VMAs are so jam-packed with the biggest names in music, special tributes, and performances, the Nokia Theatre might burst at the seams. Lady Gaga kicks things into high-gear as the show-opener followed by show-stopping performances by Adele, Beyoncé, Bruno Mars, Chris Brown, Pitbull and more! Keeping the night moving is a jaw-dropping list of presenters including Canadian hip hop phenom Drake, Kim Kardashian, Joe Jonas, Nicki Minaj, Taylor Lautner and more. Unique to this year’s VMAs are two special tributes: Amy Winehouse’s life and music is celebrated with an appearance by her hero, Tony Bennett, among others. Additionally, musical icon Britney Spears is honoured with a tribute covering everything from her choreography to her fashion to her videos.


PERFORMERS TO DATE:
Adele
Beyoncé
Bruno Mars
Chris Brown
Lady Gaga
Lil Wayne
Ne-Yo
Pitbull
Young The Giant

PRESENTERS TO DATE:
Drake
Jack Black
Jared Leto
JB Smoove
Joe Jonas
Jonah Hill
Kevin Hart
Kim Kardashian
Nicki Minaj
Odd Future
Rick Ross
Selena Gomez
Seth Rogen
Taylor Lautner
Victoria Justice
Will Ferrell
Zoe Saldana

Official sponsors of the Canadian broadcast of the 2011 MTV VIDEO MUSIC AWARDS are BlackBerry®, Virgin Mobile, Coors Light, and Just Dance 2.

* The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

About MuchMusic
As the No. 1 Canadian brand for young adults, Much is an integral part of today’s pop-culture landscape. Live performances and interviews with the best Canadian and international artists, and celebrity guests put fans in the centre of the action making Much’s acclaimed street-level Toronto headquarters Canada’s epicentre of celebrity. A multiplatform Canadian icon, MuchMusic.com is a favourite destination for youth delivering music videos, user-generated content and more. Much spotlights home
grown talent through original productions and nurtures the Canadian music video production industry through its annual, multi-million dollar contribution to MuchFACT. It is available in 8.6 million households across Canada via cable, satellite, and mobile. Much is a division of Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.

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For more information please contact,
Natalie Cole, Much MTV Group, 416 384 2140, natalie.cole@bellmedia.ca
Alison Salinas, Much MTV Group, 416 384 2865, alison.salinas@bellmedia.ca

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