June 15, 2012

The 2012 MUCHMUSIC VIDEO AWARDS Set to Touch down on U.K. Music Channel, 4Music

– 4Music to air the 2012 MUCHMUSIC VIDEO AWARDS in the U.K. –
– The 2012 MMVAs, co-hosted by LMFAO, airs live June 17 at 9 p.m. ET –

To tweet this release: http://bit.ly/LquPG4

Toronto, ON (June 15, 2012) – As the anticipation builds for the 2012 MUCHMUSIC VIDEO AWARDS, MuchMusic announced today that the biggest block party in the nation will air on U.K. music channel, 4Music. Viewers across the pond can bear witness to Canada’s biggest awards show with a jaw-dropping roster of performers that includes co-hosts LMFAO, Katy Perry, Justin Bieber, Nelly Furtado, Carly Rae Jepsen, Marianas Trench, Flo Rida, Hedley, Kelly Clarkson and Ed Sheeran. In Canada, The star-studded night begins with the 2012 MMVAs RED CARPET SPECIAL on Sunday, June 17 at 8 p.m. ET, followed by the live show at 9 p.m. ET on MuchMusic. The 2012 MMVAs are slated to air on 4Music, at a later date.

“The MMVAs are one of the summer’s must-see events, and we’re so excited to share it with music fans in the U.K. via 4Music,” said Neil Staite, Vice-President and General Manager, Music and Entertainment, Bell Media. “4Music viewers will experience what Canadians have been a part of for many years: the biggest, most-exciting, outdoor awards/street-party in Canada”

"4Music is always looking at exciting new programming that will appeal to our viewers and the 2012 MMVAs is a prime example of this,” said Dave Young, Director of Programming at 4Music. “This is the first time the prestigious awards have been broadcast on 4Music, and we’re expecting fun and mayhem from co-hosts LMFAO along with great music from the likes of Katy Perry and Justin Bieber. We are excited to give the British public a chance to experience one of Canada’s biggest award shows."

** Media Note: Photography of MMVAs presenters can be found at bellmediapr.ca/muchmusic

Follow the countdown to the MMVAs on muchmusic.com or on Twitter @MuchMusic to get the latest announcements on performers, presenters, celebrity guests, the chance to win big prizes, and how to vote in the all-important UR FAVE categories.

Fans can get involved behind the scenes by helping pick the winner in each UR FAVE category. The full list of UR Fave Finalists can be found here. Fans can vote for their faves at mmva.muchmusic.com/vote/.

Fans can also win multiple MMVA trips and experiences from hanging out on the red carpet, to the ultimate VIP MMVA weekend. Go to mmva.muchmusic.com/contests to enter.

Official sponsors of the 2012 MMVAs include: Virgin Mobile, BlackBerry®, Coca-Cola Canada Ltd., Get a Load of Milk™, JUST DANCE®, Procter & Gamble, SUBWAY® Restaurants, Canada™, and H&M, designer of the official MMVAs wristband.

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About 4Music
4Music is the UK’s number 1 music TV channel. During Jan-Mar 2012, 30% of all TV viewers tuned into 4Music – that’s 17.1m people. It is free to air and part of the Box TV music channel portfolio. 4Music believes music is all about entertainment, offering exclusive behind-the-scenes access to the biggest names in music, unmissable live performances, video exclusives, up to the minute music news and an eclectic mix of new and classic video content. 4Music also broadcasts the best of music entertainment shows and documentaries from the Channel 4 stable. The channel features both popular and up-and-coming bands and artists, daring to be different as long as it’s all in the name of great popular music.

About the MUCHMUSIC VIDEO AWARDS
MuchMusic gives fans the experience of a lifetime by putting them as close as humanly possible to their favourite artists and celebrities at the 2012 MUCHMUSIC VIDEO AWARDS. The show airs live on Sunday, June 17 at 9 p.m. ET with a star-packed Red Carpet special beforehand. Past MMVAS performers and presenters include: Adam Lambert, Drake, Ke$ha, Justin Bieber, Katy Perry, Down With Webster, The Black Eyed Peas, Nickelback, Rihanna, Jonas Brothers, Hedley, Kellan Lutz, Kelly Clarkson, Miley Cyrus, Nina Dobrev, Paris Hilton, Pauly D, Snooki, Britney Spears, Avril Lavigne, Kanye West, Taylor Lautner, Brody Jenner, Ashley Greene Lady Gaga, Justin Bieber, Bruno Mars, Colin Farrell, The Black Keys, Snoop Dogg, Selena Gomez and many more. At the MMVAs, the audience is the priority; Much gives them the best seats in the house, whether a foot from the stage or a foot from a television, computer, or mobile phone. Fans should hit up Much regularly at muchmusic.com or Twitter @MuchMusic for the most up-to-date info about the event of the year.

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For more information:
Mary Costa, Much MTV Group, 416 384 7702, mary.costa@bellmedia.ca

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