February 2, 2012

TSN Radio 1050 Debates the Biggest Sports Biz Stories With Launch of THE SPORT MARKET

– New weekly sports business show debuts Saturday, Feb. 4 at 10 a.m. ET on TSN Radio 1050 with special Super Bowl-themed edition –

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Toronto, ON (February 2, 2012) – TSN Radio 1050 is launching the weekly sports business show THE SPORT MARKET on Saturdays at 10 a.m. ET, beginning Saturday, Feb. 4. The one-hour show will feature informative, provocative and entertaining looks at the biggest sports business storylines of the week. Saturday’s inaugural show is part of TSN Radio 1050’s SUPER BOWL XLVI weekend and will heavily focus on the business of the SUPER BOWL on both sides of the border.

THE SPORT MARKET will be available in the Greater Toronto Area on AM 1050 and nationally online at TSN.ca/Radio. The show will also be syndicated on TEAM 1040 in Vancouver on Saturdays from 7 to 8 a.m. PT. A three-hour version of THE SPORT MARKET, focusing on the Vancouver market, debuted on TEAM 1040 in 2008 and continues to air every Saturday from 8 to 11 a.m. PT.

THE SPORT MARKET will be hosted by Tom Mayenknecht, veteran sports marketing and communications executive; Brian Cooper, President and CEO of S&E Sponsorship Group; and Steve McAllister, Managing Editor of Yahoo! Sports Canada. The industry veterans will draw on their extensive experience and connections to go behind the scenes and uncover the sports business stories that matter the most to sports fans.

Each week, THE SPORT MARKET will go deep on sports broadcast and television ratings, along with sports marketing, management, finance, law, public relations, and philanthropy. The show will also feature insights on and trends in sports stadiums, sports music and sports movies.

TSN is Canada's Sports Leader and Canada’s most-watched specialty network. Delivering more sports coverage in High Definition than any other network in Canada, TSN's comprehensive broadcast schedule features an exciting lineup of sports including NHL, CFL, NFL, NBA, MLS, the IIHF World Junior Championship, Season of Champions Curling, Golf’s Majors, F1, NASCAR Sprint Cup and Nationwide Series, Grand Slam Tennis, EURO 2012 and 2016, the Tour de France, NCAA March Madness tournament and Championship Boxing events. TSN properties include TSN2, TSN MOBILE and the industry-leading sports website TSN.ca. Official broadcaster of the London 2012 Olympic Games, TSN is a division of Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.

- TSN -

For More Information:
Greg McIsaac, (w) 416.384.5180, (c) 416.458.3591, greg.mcisaac@bellmedia.ca
Chobi Liang, (w) 416.384.7584, (c) 416.859.4738, chobi.liang@bellmedia.ca
Renee Rouse, (w) 416.384.7599, (c) 416.428.4807, renee.rouse@bellmedia.ca

Twitter: @TSN_PR

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